The group said it has decided to retain ownership to avoid disruption in the business due to the ongoing speculation on changes of ownership.
"Despite a number of positive expressions of interest Friends Provident believes it will not be possible in the short term to achieve a sale price that will realise suitable value for shareholders. Therefore it has taken the decision to retain Pantheon Financial," the group said.
The sales of the businesses were supposed to be part of the group's strategy to refocus on the life and pensions industry.
Source:http://uk.biz.yahoo.com/080714/214/i35dw.html

